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Traditional costumes, golf or high fashion: here you can find our entire product range.

Opening hours

Monday to Saturday: 10 a.m. to 6 p.m.


SPORTALM‘s success is based on the strong ties of the Ehrlich family and the regional connectedness in Kitzbühel. Since more than 30 years, SPORTALM is a family owned and operated business. Established by Wilhelm Ehrlich and his wife Herta, their daughters Ulli and Christina are now equally involved in the management. Together with the employees, many of whom have been working for the company for years, SPORTALM is one of the most successful companies in the Austrian fashion business.

Hotel Zur Tenne

Vorderstadt 8-10
A-6370 Kitzbühel

© 2019 Hotel Zur Tenne